Yumei has gathered the domestic senior brand planning and design team.

我们喜新厌旧的心理，让众多老建筑遭到遗弃。798 地区的松下显像管厂已不再有过去近30 年的辉煌，遍体鳞伤，满目疮痍，虽然破旧，不美，但却透出工业建筑的粗犷，质朴与真实。这些特征恰和当代艺术的的态度不谋而合。

快速的城市化，不仅为我们创造了物质文明的遗产，也为我们身后制造了大量的废弃物。我们喜新厌旧的心理，让众多老建筑遭到遗弃。798 地区的松下显像管厂已不再有过去近30 年的辉煌，遍体鳞伤，满目疮痍，虽然破旧，不美，但却透出工业建筑的粗犷，质朴与真实。这些特征恰和当代艺术的的态度不谋而合。民生现代美术馆的想法正是在这种基础上诞生，它尊重工业建筑朴素，真实的特质，顺势而为，无用之用，直指当代艺术空间的未来，挑战传统美术馆的冠冕堂皇。

一旦锁定了机会点，我们会继续考察它们的主要功能与特点，以确保它们在符合成本效益及技术上具有可拓展性的同时满足客户的品牌与业务需求。接下来我们罗列出潜在合作机会、定价方案以及部署方案，将最具创新的设计落地投入市场。

成长策略咨询服务帮助客户洞察先机并将它们转化为极具市场价值的产品及服务，以不断增加企业含金量。

The rapid urbanization brings us not only material civilization heritage, but also a huge amount of wastes. The propensity of love the new and loathe the old causes many old buildings being abandoned. The Panasonic factory at 798 area is devastated and ruined, but its rough, plain and real industrial building features happen to coincide with the attitude of contemporary art. The concept of Minsheng Contemporary Art Museum derives from the above, it respects the simplicity and reality of industrial buildings, aiming at the future of contemporary art space, challenging the high-sounding traditional art museum.
1. 空间多元，替代“白立方”单一空间模式

与传统艺术相比，当代艺术的一个显著特征是其表现形式的多元，为了成就这种特征，民生现代美术馆不仅塑造了传统美术馆中5米净高的经典空间，更有大小不一，尺寸各异，层高显著不同的空间：大盒子，中盒子，小盒子，经典空间，院落展览空间，黑盒子（多功能表演，会议，展览空间）去应对不同艺术形式的需求。它们有机地组织在一个充满张力的中心空间周围，结合美术馆前装置公园，屋顶展览平台，中心院落等开放式展览空间，构成一组尺度不同，形态各异的空间组群。

1. diversity of spaces, replacing single space pattern of “white cube”

Comparing to traditional art, a distinguishing feature of contemporary art is the diversity form of representation. In order to facilitate this, Minsheng Contemporary Art Museum not only has the 5 meters clear height space of traditional art museum, but also has spaces of different sizes and dimensions: big box, middle box, small box, classic space, courtyard exhibition space, black box(multi-function performance, convention, exhibition spaces). They are organized organically by the central space full of tension, combining with open exhibition spaces such as installation park in front of the art museum, exhibition platform on the rooftop, and central courtyard, forming a group of spaces with different dimensions and shapes.